“The real SuperHumans”

 

“It has been said that life has treated me harshly; and sometimes I have complained in my heart because many pleasures of human experience have been withheld from me…if much has been denied me, much, very much, has been given me…”
― Helen Keller, The Open Door

The purpose of this space, is to capture some of the inspiring stories from paralympians heading to the Rio 2016 games.

It is inspiring to watch an able bodied person succeed at the recent games. Ussain Bolt, Michael Phelps, The Campbell sisters, Catherine Skinner, Kyle Chalmers and Mack Horton…..

What is even more inspiring is to see dis-abled people with a valid reason to have an excuse, not use it.

These stories share their journey and how hey mastered their mindset and belief to overcome any obstacle keeping them for succeeding. Perhaps a gold medal will just be an icing on the cake and getting to the games in the first place has been the ultimate success.

 

Whilst watching these stories, consider what is stopping you? 

The videos below show

 

  • Seven Network production of an uplifting tune performed by disabled musicians and a number disabled athletes performing some extraordinary tasks, as well as more mundane things like brushing their teeth.

  • Dylan Alcott (tennis), Curtis McGrath (canoe sprinter), Alexandra Lisney (cycling) and Ellie Cole (swimming)

  • Telco Optus’s efforts star one of its own employees, cyclist Matt Formston, as part of its ‘Relentless Series’ campaign created by Emotive.

  • The 30-sec TVC depicts a training montage cut with the words “Matt Formston. Blind. Paralympian. Optus employee.”

  • Wheelchair rugby player Ryley Batt and table tennis player Milly Tapper and their preparation for the Games, using them to talk about getting their nutrition right to get to the top of their sports.

  • Basketballer Ben Fawcett about his story, from being injured snowboarding to taking up basketball and his drive to succeed.

Other Intersting Ad’s and Videos you will see over the games

 

  • Maltesers ran a ‘Superhumans wanted’ Crash the Super Bowl-style campaign and has released three ads featuring disbled actors which will air during the Games

  • Samsung UK continues in the vein of their ‘School of Rio’ Olympics campaign with a video showing two Paralympic swimmers trying to train comedian Jack Whitehall in their sport.

GOOD LUCK to everyone taking part in the games!

The fillyourcup team

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